Luke Freeman 🔸
From 2020-2024 I led the team at Giving What We Can (GWWC), a global community on a mission to make giving effectively and significantly a cultural norm.
My earlier career was mostly in tech start-ups, focusing on marketing and growth. I was on the initial team at Sendle, Australia’s first technology B-Corp, and co-founded Positly.
Beyond my work, I’m a devoted member of Giving What We Can (🔸10% Pledger #1560) and Founders Pledge, pledging to donate a significant portion of my income to effective charities.
Posts
Inside the AISI: Jobs, Impact, and How to Apply (January)
by Luke Freeman 🔸 @ 2025-12-17 | +18 | 0 comments
by Luke Freeman 🔸 @ 2025-12-17 | +18 | 0 comments
Inside the AISI: Jobs, Impact, and How to Apply (December)
by Luke Freeman 🔸 @ 2025-12-17 | +11 | 0 comments
by Luke Freeman 🔸 @ 2025-12-17 | +11 | 0 comments
Join the Founding Team: Australia's AI Safety Institute
by Luke Freeman 🔸, Emily Grundy, Nathan Sherburn, Greg S @ 2025-12-17 | +46 | 0 comments
by Luke Freeman 🔸, Emily Grundy, Nathan Sherburn, Greg S @ 2025-12-17 | +46 | 0 comments
Help Shape Australia's National Security Future
by Luke Freeman 🔸 @ 2025-10-20 | +10 | 0 comments
by Luke Freeman 🔸 @ 2025-10-20 | +10 | 0 comments
Australians for AI Safety Launches New Election Campaign — Here's How You Can...
by Luke Freeman 🔸 @ 2025-03-24 | +59 | 0 comments
by Luke Freeman 🔸 @ 2025-03-24 | +59 | 0 comments
Stepping down from GWWC: So long, and thanks for all the shrimp
by Luke Freeman 🔸 @ 2024-09-10 | +417 | 0 comments
by Luke Freeman 🔸 @ 2024-09-10 | +417 | 0 comments
Profit for Good: Driving Social Impact with Entrepreneurship and Philanthropy
by Luke Freeman 🔸, Giving What We Can🔸, Effective Altruism Australia @ 2024-08-13 | +8 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸, Effective Altruism Australia @ 2024-08-13 | +8 | 0 comments
Profit for Good: Driving Social Impact with Entrepreneurship and Philanthropy
by Luke Freeman 🔸, Giving What We Can🔸, Effective Altruism Australia @ 2024-08-13 | +8 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸, Effective Altruism Australia @ 2024-08-13 | +8 | 0 comments
Sydney Trivia Night: Hosted by Giving What We Can and Effective Altruism...
by Luke Freeman 🔸, Giving What We Can🔸, Effective Altruism Australia @ 2024-05-02 | +8 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸, Effective Altruism Australia @ 2024-05-02 | +8 | 0 comments
Where are the GWWC team donating in 2023?
by Luke Freeman 🔸, Giving What We Can🔸, Fabio Kuhn🔸, GraceAdams🔸, Luke Moore 🔸, Lorenzo Buonanno🔸, Michael Townsend🔸, Sjir Hoeijmakers🔸 @ 2023-12-20 | +54 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸, Fabio Kuhn🔸, GraceAdams🔸, Luke Moore 🔸, Lorenzo Buonanno🔸, Michael Townsend🔸, Sjir Hoeijmakers🔸 @ 2023-12-20 | +54 | 0 comments
GWWC is spinning out of EV
by Luke Freeman 🔸, Giving What We Can🔸 @ 2023-12-13 | +193 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2023-12-13 | +193 | 0 comments
GWWC Operational Funding Match 2023
by Luke Freeman 🔸, Giving What We Can🔸, GraceAdams🔸 @ 2023-12-08 | +46 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸, GraceAdams🔸 @ 2023-12-08 | +46 | 0 comments
Join GWWC's governance or advisory boards
by Luke Freeman 🔸, Giving What We Can🔸 @ 2023-11-28 | +61 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2023-11-28 | +61 | 0 comments
Koala-ty Giving: A New Year for Effective Philanthropy Down Under
by Luke Freeman 🔸, Giving What We Can🔸, Effective Altruism Australia, Manisha Lishman @ 2023-11-27 | +8 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸, Effective Altruism Australia, Manisha Lishman @ 2023-11-27 | +8 | 0 comments
Koala-ty Giving: A New Year for Effective Philanthropy Down Under
by Luke Freeman 🔸, Giving What We Can🔸, OnefortheWorld, Effective Altruism Australia, The Life You Can Save @ 2023-11-27 | +10 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸, OnefortheWorld, Effective Altruism Australia, The Life You Can Save @ 2023-11-27 | +10 | 0 comments
Impact in The Bay: A Celebration of Effective Giving
by Luke Freeman 🔸, Giving What We Can🔸 @ 2023-11-27 | +16 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2023-11-27 | +16 | 0 comments
The 2023 Giving What We Can Donor Lottery is now open
by Luke Freeman 🔸, Giving What We Can🔸, Fabio Kuhn🔸, Lorenzo Buonanno🔸 @ 2023-11-23 | +37 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸, Fabio Kuhn🔸, Lorenzo Buonanno🔸 @ 2023-11-23 | +37 | 0 comments
GWWC is funding constrained (and prefers broad-base support)
by Luke Freeman 🔸, Giving What We Can🔸 @ 2023-11-23 | +85 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2023-11-23 | +85 | 0 comments
Preventing the Next Pandemic: A Policy Workshop
by Luke Freeman 🔸, Greg Sadler, Manisha Lishman, chelsea_liang @ 2023-11-22 | +8 | 0 comments
by Luke Freeman 🔸, Greg Sadler, Manisha Lishman, chelsea_liang @ 2023-11-22 | +8 | 0 comments
How we approach charity staff pay and benefits at Giving What We Can
by Luke Freeman 🔸, Giving What We Can🔸 @ 2023-11-16 | +109 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2023-11-16 | +109 | 0 comments
Impact Philanthropy: Better Questions for a Better World
by Luke Freeman 🔸, Giving What We Can🔸, GraceAdams🔸, Manisha Lishman @ 2023-08-22 | +7 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸, GraceAdams🔸, Manisha Lishman @ 2023-08-22 | +7 | 0 comments
We can all help solve funding constraints. What stops us?
by Luke Freeman 🔸 @ 2023-06-18 | +388 | 0 comments
by Luke Freeman 🔸 @ 2023-06-18 | +388 | 0 comments
AMA: Luke Freeman, ED of Giving What We Can (GWWC)
by Luke Freeman 🔸 @ 2023-06-13 | +110 | 0 comments
by Luke Freeman 🔸 @ 2023-06-13 | +110 | 0 comments
New Cause Area: Portrait Welfare (+introducing SPEWS)
by Luke Freeman 🔸 @ 2023-03-31 | +74 | 0 comments
by Luke Freeman 🔸 @ 2023-03-31 | +74 | 0 comments
What are the best charities to donate to in 2022?
by Luke Freeman 🔸, Michael Townsend🔸, Sjir Hoeijmakers🔸, Giving What We Can🔸 @ 2022-12-26 | +33 | 0 comments
by Luke Freeman 🔸, Michael Townsend🔸, Sjir Hoeijmakers🔸, Giving What We Can🔸 @ 2022-12-26 | +33 | 0 comments
Update on GWWC donation platform
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-12-26 | +100 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-12-26 | +100 | 0 comments
GWWC Celebration Picnic: Sydney
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-12-22 | +14 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-12-22 | +14 | 0 comments
Effective Giving Day 2022 is live
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-11-28 | +30 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-11-28 | +30 | 0 comments
Effective Giving Open Forum (Europe/Asia)
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-10-17 | +9 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-10-17 | +9 | 0 comments
Effective Giving Open Forum (Americas/Oceania)
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-10-17 | +7 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-10-17 | +7 | 0 comments
Effective Giving Open Forum (Americas/Europe)
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-10-17 | +9 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-10-17 | +9 | 0 comments
We’re still (extremely) funding constrained (but don’t let fear of getting...
by Luke Freeman 🔸 @ 2022-09-16 | +183 | 0 comments
by Luke Freeman 🔸 @ 2022-09-16 | +183 | 0 comments
Caring about the future doesn’t mean ignoring the present
by Luke Freeman 🔸 @ 2022-08-30 | +15 | 0 comments
by Luke Freeman 🔸 @ 2022-08-30 | +15 | 0 comments
Effective altruism's billionaires aren't taxed enough. But they're trying.
by Luke Freeman 🔸 @ 2022-08-24 | +56 | 0 comments
by Luke Freeman 🔸 @ 2022-08-24 | +56 | 0 comments
[BBC Future] What is longtermism and why does it matter?
by Luke Freeman 🔸 @ 2022-08-08 | +16 | 0 comments
by Luke Freeman 🔸 @ 2022-08-08 | +16 | 0 comments
Tony Senanayake (ID Insights) @ GWWC Meetup (Europe/Asia)
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-08-04 | +7 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-08-04 | +7 | 0 comments
Effective Giving Open Forum (Europe/Asia)
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-06-16 | +6 | 0 comments
by Luke Freeman 🔸, Giving What We Can🔸 @ 2022-06-16 | +6 | 0 comments
On being ambitious: failing successfully & less unnecessarily
by Luke Freeman 🔸 @ 2022-05-26 | +173 | 0 comments
by Luke Freeman 🔸 @ 2022-05-26 | +173 | 0 comments
EA Funds donation platform is moving to Giving What We Can
by Luke Freeman 🔸, calebp, Giving What We Can🔸 @ 2022-05-23 | +47 | 0 comments
by Luke Freeman 🔸, calebp, Giving What We Can🔸 @ 2022-05-23 | +47 | 0 comments
"Big tent" effective altruism is very important (particularly right now)
by Luke Freeman 🔸 @ 2022-05-20 | +343 | 0 comments
by Luke Freeman 🔸 @ 2022-05-20 | +343 | 0 comments
GWWC has ambitious plans from 2022 onwards (we're hiring!)
by Luke Freeman 🔸, Michael Townsend🔸, GraceAdams🔸, Fabio Kuhn🔸, JulianHazell, Jasper Hartong @ 2022-03-16 | +133 | 0 comments
by Luke Freeman 🔸, Michael Townsend🔸, GraceAdams🔸, Fabio Kuhn🔸, JulianHazell, Jasper Hartong @ 2022-03-16 | +133 | 0 comments
High schoolers were given over $8,000 to donate to charity. Here's what they...
by Luke Freeman 🔸 @ 2022-02-01 | +41 | 0 comments
by Luke Freeman 🔸 @ 2022-02-01 | +41 | 0 comments
Celebrating 2021: What are your favourite wins & good news for EA, the world and...
by Luke Freeman 🔸 @ 2021-12-14 | +19 | 0 comments
by Luke Freeman 🔸 @ 2021-12-14 | +19 | 0 comments
[Podcast] How to talk about effective altruism and giving effectively
by Luke Freeman 🔸 @ 2021-10-27 | +12 | 0 comments
by Luke Freeman 🔸 @ 2021-10-27 | +12 | 0 comments
October Effective Giving Meetup by GWWC (Europe/Asia)
by Luke Freeman 🔸 @ 2021-10-01 | +6 | 0 comments
by Luke Freeman 🔸 @ 2021-10-01 | +6 | 0 comments
October Effective Giving Meetup by GWWC (Americas/Oceania)
by Luke Freeman 🔸 @ 2021-10-01 | +6 | 0 comments
by Luke Freeman 🔸 @ 2021-10-01 | +6 | 0 comments
Does awareness of global inequality increase personal giving or support for...
by Luke Freeman 🔸 @ 2021-09-28 | +17 | 0 comments
by Luke Freeman 🔸 @ 2021-09-28 | +17 | 0 comments
Guide to talking about effective altruism and effective giving
by Luke Freeman 🔸, gb, Matti Wilks 🔸 @ 2021-09-10 | +57 | 0 comments
by Luke Freeman 🔸, gb, Matti Wilks 🔸 @ 2021-09-10 | +57 | 0 comments
Crafting Your Effective Giving Story | GWWC September Meetup (Europe/Asia)
by Luke Freeman 🔸 @ 2021-08-25 | +8 | 0 comments
by Luke Freeman 🔸 @ 2021-08-25 | +8 | 0 comments
Crafting Your Effective Giving Story | GWWC September Meetup (Americas/Oceania)
by Luke Freeman 🔸 @ 2021-08-25 | +5 | 0 comments
by Luke Freeman 🔸 @ 2021-08-25 | +5 | 0 comments
Stephen Fry narrating a video on effective altruism, explaining the...
by Luke Freeman 🔸 @ 2021-07-30 | +52 | 0 comments
by Luke Freeman 🔸 @ 2021-07-30 | +52 | 0 comments
Member motivations survey: Why people pledged to give 10% of their income to...
by Luke Freeman 🔸 @ 2021-07-29 | +11 | 0 comments
by Luke Freeman 🔸 @ 2021-07-29 | +11 | 0 comments
Climate change questions for Johannes Ackva and John Halstead
by Luke Freeman 🔸 @ 2021-06-04 | +19 | 0 comments
by Luke Freeman 🔸 @ 2021-06-04 | +19 | 0 comments
World Environment Day: How big are the risks from climate change and how can we...
by Luke Freeman 🔸 @ 2021-06-01 | +26 | 0 comments
by Luke Freeman 🔸 @ 2021-06-01 | +26 | 0 comments
Follow ups to 'Personal Finance for Generous People' event
by Luke Freeman 🔸 @ 2021-05-26 | +14 | 0 comments
by Luke Freeman 🔸 @ 2021-05-26 | +14 | 0 comments
"Other comments" that make my day: What people have said when signing up to GWWC
by Luke Freeman 🔸 @ 2021-05-20 | +94 | 0 comments
by Luke Freeman 🔸 @ 2021-05-20 | +94 | 0 comments
Don't we need political action rather than charity?
by Luke Freeman 🔸 @ 2021-05-17 | +11 | 0 comments
by Luke Freeman 🔸 @ 2021-05-17 | +11 | 0 comments
What are your questions for World Malaria Day with Rob Mather (AMF), Maddy...
by Luke Freeman 🔸 @ 2021-04-20 | +17 | 0 comments
by Luke Freeman 🔸 @ 2021-04-20 | +17 | 0 comments
What key facts do you find are compelling when talking about effective altruism?
by Luke Freeman 🔸 @ 2021-04-19 | +12 | 0 comments
by Luke Freeman 🔸 @ 2021-04-19 | +12 | 0 comments
If I pay my taxes, why should I also give to charity?
by Luke Freeman 🔸, ToniA, Surbhi B @ 2021-04-15 | +6 | 0 comments
by Luke Freeman 🔸, ToniA, Surbhi B @ 2021-04-15 | +6 | 0 comments
Can foreign aid and international charity make a difference?
by Luke Freeman 🔸, ToniA, ProbablyFaiz, Surbhi B @ 2021-04-13 | +10 | 0 comments
by Luke Freeman 🔸, ToniA, ProbablyFaiz, Surbhi B @ 2021-04-13 | +10 | 0 comments
Brainstorm: What questions will the general public find most interesting about...
by Luke Freeman 🔸 @ 2021-03-02 | +11 | 0 comments
by Luke Freeman 🔸 @ 2021-03-02 | +11 | 0 comments
Would an interactive table help you to make donation decisions or understand the...
by Luke Freeman 🔸 @ 2021-02-23 | +11 | 0 comments
by Luke Freeman 🔸 @ 2021-02-23 | +11 | 0 comments
Social change happens one person at a time – so start multiplying your impact!
by Luke Freeman 🔸 @ 2020-12-22 | +18 | 0 comments
by Luke Freeman 🔸 @ 2020-12-22 | +18 | 0 comments
GWWC Pledge Drive: Give a gift to the world and make a new years resolution to...
by Luke Freeman 🔸 @ 2020-12-03 | +7 | 0 comments
by Luke Freeman 🔸 @ 2020-12-03 | +7 | 0 comments
Don’t wait: The case for giving sooner rather than later
by Luke Freeman 🔸 @ 2020-12-02 | +11 | 0 comments
by Luke Freeman 🔸 @ 2020-12-02 | +11 | 0 comments
Animal Charity Evaluators (ACE) released their 2020 recommendations (with Wild...
by Luke Freeman 🔸 @ 2020-11-25 | +31 | 0 comments
by Luke Freeman 🔸 @ 2020-11-25 | +31 | 0 comments
GiveWell have released their 2020 recommendations (including a new top charity)
by Luke Freeman 🔸 @ 2020-11-19 | +21 | 0 comments
by Luke Freeman 🔸 @ 2020-11-19 | +21 | 0 comments
What quotes do you find most inspire you to use your resources (effectively) to...
by Luke Freeman 🔸 @ 2020-11-18 | +55 | 0 comments
by Luke Freeman 🔸 @ 2020-11-18 | +55 | 0 comments
Promoting Effective Giving and Giving What We Can within EA Groups
by Luke Freeman 🔸 @ 2020-11-09 | +17 | 0 comments
by Luke Freeman 🔸 @ 2020-11-09 | +17 | 0 comments
Companies pledge to donate at least 10% of profits to effective charities
by Luke Freeman 🔸 @ 2020-10-23 | +44 | 0 comments
by Luke Freeman 🔸 @ 2020-10-23 | +44 | 0 comments
People Who Give: Stories of people pledging to donate effectively. Discover...
by Luke Freeman 🔸 @ 2020-10-23 | +10 | 0 comments
by Luke Freeman 🔸 @ 2020-10-23 | +10 | 0 comments
Charity Navigator acquired ImpactMatters and is starting to mention...
by Luke Freeman 🔸 @ 2020-10-14 | +48 | 0 comments
by Luke Freeman 🔸 @ 2020-10-14 | +48 | 0 comments
5,000 people have pledged to give at least 10% of their lifetime incomes to...
by Luke Freeman 🔸 @ 2020-09-27 | +108 | 0 comments
by Luke Freeman 🔸 @ 2020-09-27 | +108 | 0 comments
Positly wants to accelerate social science research and have a greater impact...
by Luke Freeman 🔸 @ 2018-07-06 | +13 | 0 comments
by Luke Freeman 🔸 @ 2018-07-06 | +13 | 0 comments