Resources for Farmed Animal Advocacy: 2024 Roundup

By Hive, SofiaBalderson, Kevin Xia 🔸 @ 2025-01-21T21:51 (+7)

Tl;dr - This is a curated and useful list of farmed animal advocacy resources that came out in 2024. We sent this compilation out in our free bi-weekly newsletter Hive Highlights.

The farmed animal advocacy movement made some significant strides forward, but challenges remain in the fight against factory farming. So, to prepare ourselves and fellow advocates for whatever 2025 brings, we put together the top resources and updates from the 2024 Hive Highlights newsletter editions. If you missed last year’s version, here’s our 2023 Resource Roundup. 🔖

2024 was a big year for us at Hive: it was the first full calendar year of working on the org full-time. We rebranded and continued to scale our Slack space. Here are 15 lessons we’ve learned and there are more Hive updates below. 🧡

Enjoy and here is to more meaningful change for the animals in 2025!🎉

Themes

🤑 Finding more funding

In our movement, one thing remains constant for organizations no matter the region or focus area—almost everyone needs funding—more of it and from a more diverse portfolio.

The movement is facing a critical moment. With many groups reliant on a few large funders, any strategic shift or change of heart can leave them with significant budget gaps. It's harder for leaders to focus on growth and scaling impact when they are constantly chasing funding.

Lack of funding was identified as the greatest challenge in Faunalytics’ An International Study of Advocates’ Strategies & Needs—cited as an obstacle by 95% of respondents. This significant need was confirmed in the Animal Advocacy Strategy Forum survey results.

Luckily, we’ve seen an increase in resources to help organizations improve their fundraising capacity so that they can fulfill their mission more effectively and efficiently. Some 2024 resources include fundraising research (like this and this), online courses, conference sessions, and Hive’s Fundraising Database.

We’ve also seen a lot of interest in finding funding sources outside the movement. Adjacent sectors, in particular climate and effective altruism/effective giving, have been intentional targets in 2024. While animal welfare giving is still a small portion of donations in those spaces (5.5% of effective giving in 2023), animal welfare has risen as a priority among the Effective Altruism (EA) community each year since 2015. Factory farming has also been recognized by 80,000 Hours as one of the “most pressing world problems". Adding to these the results of the 2024 EA Forum Donation Election, and public EA Forum conversations, we’re hopeful that momentum for the animal welfare cause will continue.

Here’s a long list of fundraising resources from this past year. 👇

Strengthening Fundraising Capacity

Fundraising research:
- Campaigning and activism: what funders think
- Mapping the Charitable Funding Landscape for Animal Welfare in Africa
Courses:
- Anima International’s Fundraising Essentials
- Animal Defense Partnership’s Animal Nonprofit Development & Fundraising
Conference sessions:
- Asia Farm Animal Day (AFAD) 2024
  - Vegan Grants - Ask us anything!
  - The Asian Funding Landscape
- Conference on Animal Rights Europe (CARE) 2024
- Animal & Vegan Advocacy (AVA) DC 2024
- Maddie's Fund fundraising series by Klein & Roth Consulting
New Funding Opportunities
- The Navigation Fund launched and lists farmed animal welfare as one of their focus areas.
- Farmed Animal Funders is hosting an Aquatic Animal Funding Circle.
- Ambitious Impact started a Strategic Animal Funding Circle.
Meta-Fundraising
- FarmKind, a new impact-focused fundraising organization launched.
Hive Fundraising Community
- Our Resource Page hosts an updated fundraising database of most current opportunities listed as well as more resources on how to fundraise.
- Our event series “Fundraising Community Calls” with Liz Wheeler covers various topics around fundraising such as year-end planning and making pitches.
- Our #fundraising channel grew into one of the most engaged channels in the Hive Slack.

Funding from outside the movement

Climate:
- Bezos Earth Fund launched the Future of Food program to establish the Bezos Centers for Sustainable Protein.
Effective Giving (EG):
- More information on the EG ecosystem
- EG charities:
  - Effective giving ecosystem database
  - Country-specific: Benefficienza (Italy), Doneer Effectief (Netherlands), Effektiv Spenden (Germany), Mieux Donner (France), Effectief Geven (Belgium), and Impactful Giving (India).
  - Boutique services: Ellis Impact, Ark Philanthropy
EA:
- 80,000 Hours has updated their problem rankings and factory farming is now on the “list of the most pressing world problems“ on their problem profiles page.
- EA Forum conversations about the cost-effectiveness of farmed animal welfare interventions have been more prominent in 2024.
  - The Animal Welfare vs Global Health Debate Week resulted in nearly 30 individual posts. 564 users voted, with an average of 0.7 out of 1 who think that it’s better for an extra $100M to go to animal welfare than global health. Here’s the full visual.
  - EA Forum’s Donation Election: the winners were Rethink Priorities, the EA Animal Welfare Fund, and the Shrimp Welfare Project. Animal welfare is a significant part of Rethink Priorities’ research plan, and the latter two organizations have an exclusive animal welfare focus.
  - Individual posts:
    - Open Phil Should Allocate Most Neartermist Funding to Animal Welfare, Ariel Simnegar
    - The default trajectory for animal welfare means vastly more suffering, James Özden
    - Farmed animals are neglected, Vasco Grilo
- Other collaborations
  - AI for Animals and other similar intersectional projects have brought animal welfare conversations into AI safety spaces.
  - Ambitious Impact launched the Meta Charity Funders Funding Circle.
Government investment in alt protein
- The Danish government announced that at least DKK 15 billion (€2.01 billion) will be allocated to green research and innovation—including fast-tracking green solutions for the agricultural and food industry, and more.

📏 Global capacity building

We’re excited to see greater recognition of global farmed animal advocacy efforts, the people doing the hard work, and region-specific needs. This has been seen through an increase in resources and opportunities specifically to help those in neglected regions.

Africa: Animal Advocacy Africa and Thrive Africa are two major capacity builders that provide training and grants. Supporting organizations have produced valuable research about the funding landscape, strategy roadmap, and country-specific reports.

Asia/APAC: Welfare Matters and Asia for Animals are two large regional capacity builders, among many country-specific groups. Other organizations have produced valuable research about the funding landscape, consumer research on plant-based foods in Southeast Asia and China, the usage of research and data by advocates in these regions, and more. We had the pleasure of attending Asia Farm Animal Day, and network with, learn from, and support advocates in Asia ourselves!

Latin America: Throughout 2024, we have seen various conferences in Latin America, including the AVA Summit + Vegfest, which we were privileged to attend ourselves. We have seen research honing in on countries in Latin America, such as this report on promising opportunities in Brazil, and we ourselves have hosted an intro event and translated our onboarding materials to support advocates in these regions.

Existing support for advocates in neglected regions is not enough—for example, as mentioned above, funding is a challenge—but we’re glad to see an increased focus on these regions. Animal & Vegan Advocacy (AVA) 2025 conferences are coming to Nairobi, India, and Latin America. Animal Charity Evaluators (ACE) awarded more than half of their 2024 Movement Grants to groups and individuals in Asia, Latin America, Middle East and North Africa, and Sub-Saharan Africa.

Check out these resources from different continents.👇

Africa
- Opportunity
  - Thrive Africa Accelerator 2024
- Research
Asia/APAC
- Opportunity
  - Farmed Animal Welfare Incubator (FAWI), an 8-week training program by Welfare Matters, aims to establish local projects in SE Asia.
- Faunalytics released a microsite in Simplified Chinese.
- Research
  - New data reveals surprising market opportunities for plant-based meat in Southeast Asia
  - Plant-based eating in China: attitudes and opportunities
  - Research And Data As Tools In Advocates’ Decision-Making: A Focus On China & Southeast Asia
  - The Capacity and Funding Landscape of the Asian Farm Animal Protection Movement analyzed the sector’s capacity, funding, and approaches (or listen to the podcast episode instead!).
Latin America
- Opportunity
  - You can apply to EAGxCDMX until 24 February.
- Research
  - Animal Advocacy in Brazil: Top Opportunities for Impact
  - Alianima reports on the welfare and industrial progress in Fish, Egg, Broiler, and Pig Welfare.
  - Unpacking Chile’s Animal Industry: A two-part series.
    - Fishing and Aquaculture
    - The Livestock Industry

Updates we found helpful

🧐 Looking back at 2024

3 themes that capture our 2024, Good Food Institute.
10 big wins in 2024 for farmed animals, Lewis Bollard.
How Big Meat Worked to Rebrand in 2024—Using Disinformation, Sentient.
Our 7 biggest achievements for animals in 2024, Eurogroup for Animals.
What agritech founders are most excited about for 2025 and what keeps them awake?
What’s in store for cultivated meat in 2025?

🧠 Some lessons learned

9 movement leaders shared examples of when they changed their minds
Bringing Monitoring, Evaluation and, Learning to animal advocates: 6 months of lessons learned
Five years of Animal Advocacy Careers: what they learned & plan to work on next
How we started our own charity [on Mediterranean fish welfare] (and why we decided to wrap up)
What history can teach us about the future of proteins
Why Anima International’s Executive Director stepped aside
15 Learnings from Community Building in Farmed Animal Welfare: What Worked and What Didn’t for Hive in 2024

Resources

📣 Advocacy resources

Resources for increasing your impact
- You can now take the 10% Pledge through Hive.
- Self-care in animal advocacy: Some resources I like, Ren Ryba.
- Free 1-on-1 counselling in partnership with Overcome.
Jobs
- Animal Advocacy Careers’ new website hosts a ton of new resources and a revamped talent directory.
- Animal Policy Careers and Food Policy Pathways are two new initiatives for people interested in policy careers.
- Job Board for farmed animal advocacy roles in Southeast Asia.
Animal Charity Evaluators updates
- Animal Charity Evaluators (ACE) announced their 2024 Charity Recommendations and 8th cohort of Movement Grant recipients.
- Updates to Animal Charity Evaluator’s 2024 charity evaluation.
New initiatives
- Orgs that expanded their reach: GFI Japan, ProVeg Portugal
- New orgs:
- New programs:
- New coalition: Animal Policy Alliance (APA), a coalition with the mission of ending large-scale animal cruelty in the U.S. through policy change.
- The New York Declaration on Animal Consciousness
Anti-vegan mis/disinformation
- Processing the discourse over plant-based meat
- The Disinformation Report by The Freedom Food Alliance
Services being offered from meta orgs
- Advisory support by PEPR for people, culture, rewards, finance, & operations.
- Capacity building support by Asia for Animals’ Capacity in Animal Protection Coalition.
- Operational audits by Aneeha Patwardhan Consulting.
- People & culture support by Culture Canopy.
- Events and tools for nonprofit leaders by Scarlet Spark.
- Marketing workshops and subsidized report, research and document design by User-Friendly.
- Free courses for animal nonprofit professionals by Animal Defense Partnerships.
- Virtual pro-bono office hours by Animal Ask and Faunalytics.
- Limited fiscal sponsorships to groups by Thrive Philanthropy.
Other resources
- AIM guide on How to Launch a High Impact Non-Profit Policy org.
- Plant Based Treaty Playbook on Senior Care Homes, Early Childhood Education, and Universities And Colleges.
- Tactics4Change: “an interactive website (that) provides free access to information about more than 400 hundred cases of nonviolent dilemma actions, from every continent, and over 100 countries.”
- 2 strategy roadmaps for establishing fundamental rights for animals and banning factory farming by Animal Think Tank.
- Measurement, Evaluation, and Learning resource list from The Mission Motor.
- Insect Welfare Research Society’s research library and other invertebrate resources.

📚 Research resources

General resources
- Faunalytics Study Replication Guide
- Find funding for your research from the Tiny Beam Fund and Food System Research Fund (FSRF).
- Social science research topics for animal welfare by Open Philanthropy
- Sources of Information for Animal Advocacy Research by Animal Charity Evaluators
Animal Ask research
- Choosing Tactics: Evidence from Social Movement Theory
- Global performance indicators
- Lobbying through public consultation
- Opportunities for impact through animal advocacy in the United States, Ghana, and Brazil.
- Reports on Insider Activism and Shareholder activism
Faunalytics research
Rethink Priorities research
Welfare Footprint Project research
- Framework for Quantifying Positive Animal Welfare in Individuals and Populations
- Comparing sources of suffering that differ in duration and intensity
- Cumulative Pain Framework part 1 and part 2
- The Pain Atlas Project and ‘Pain-Track’ Custom GPT
Other
- Animal Advocacy Strategy Forum 2024 survey results.
- Nectar reports on the public sensory analysis of 54 plant-based meats on 15 taste attributes and that consumers preferred the the blended meat over most plant-based versions, as well as some 100% animal meat products.
- How institutional change and policy levers could be used to reduce meat consumption.
- The financial and environmental impacts of transitioning plant-based university catering.
- Big Meat & Dairy tactics include greenwashing, delaying regulation, and blocking climate policies.

💼 Continuing education

New guides or resources
- 80,000 Hours’ new series on building skills
- Your legal career in animal law, a full guidebook by Animal Advocacy Careers
- How to Launch a High-Impact Nonprofit, AIM’s handbook
- Toolkit for Incorporating Plant-Based Protein Measures in Municipal Climate Action Plans
- Productivity for Animal Advocates, a free ebook by Vegan Hacktivists to help advocates begin their workflow productivity journey.
Programs and courses
- Introduction to Animal Advocacy by Animal Advocacy Careers
- Impact Accelerator Program by High Impact Professionals
- Moral Ambition Fellowships by School of Moral Ambition
- Fundamentals Program by the Alt Protein Project by EIT Food
- Sustainable Vegan Advocacy online course by the Center for Effective Vegan Advocacy
  - Use code “HIVE” to take it for free!
- Online productivity course by Clariteam
- Impactful Policy Careers Accelerator by Animal Advocacy Careers
- Ambitious Impact (AIM), previously known as Charity Entrepreneurship, launched 2 new programs: Founding to Give and Grantmaking Program
- S-Risk Fundamentals by Electric Sheep
For students
- New Roots Institute’s Leadership Academy, an 8-week educational fellowship for high school and college students
- List of universities that have alt-protein programs or courses
AI
- NFPs.AI resources: Intro to AI eBook, prompt library, prompt generator, tutorials, webinars, ethical AI policy template, and more
- Some initial steps for using AI in animal advocacy
- Clearer Thinking’s AI Productivity Guide
Other
- Estate planning for non-animals
- How to Win Animal Freedom, reading list from Animal Think Tank.
- Animal advocacy book club, organized by Hive community member Joseph.

🎧 Media Resources

Conference recordings

We (Hive) attended several conferences this year and found them very valuable! That’s why we created a Conferences Database and have shared session recordings:

AI, Animals, and Digital Minds Conference
Animal & Vegan Advocacy (AVA) Summit DC
Aquatic Life Conference
Asia Farm Animal Day
Asia for Animals (AfA) Connect
- An Inside Job, March 2024
- Insurmountable challenges, June 2024
- The power of community, Aug 2024
- Communication matters, Nov 2024
Conference on Animal Rights in Europe (CARE)
EA Globals
Fauna Connections
International Animal Rights Conference
Vegan and Animal Rights Conference (VARC)
Wild Animal Welfare Committee (WAWC) Conference

Documentaries and films

Books (🎁 are free to read online)

Cómo Ser Vegan Hoy (How to be vegan today) by Ignacia Uribe
Consider the Turkey by Peter Singer
🎁 Effective Altruism and the Human Mind: The Clash Between Impact and Intuition by Stefan Schubert and Lucius Caviola
🎁 How to Launch a High-Impact Nonprofit by Ambitious Impact
Infectious Generosity by Chris Anderson
🎁 Regenerative Farming and Sustainable Diets: Human, Animal and Planetary Health by
🎁 The Edge of Sentience: Risk and Precaution in Humans, Other Animals, and AI by Jonathan Birch
The Farm Animal Movement: Effective Altruism, Venture Philanthropy, and the Fight to End Factory Farming in America by Jeff Thomas
The Moral Circle: Who Matters, What Matters, and Why by Jeff Sebo
Transfarmation: The Movement to Free Us from Factory Farming by Leah Garcés
🎁 Weighing Animal Welfare: Comparing Well-Being Across Species edited by Bob Fischer

Blogs

AI for Animals
Bold Reasoning with Peter Singer
Heads Up by User-Friendly
How Factory Farming Ends series by Future Perfect
Processing Meat by Vox
The Optimist’s Barn by Robert Yaman
The Vegan Strategist by Tobias Leenaert

Hive Updates

🚀 Hive had a transformative 2024!

Slack
- Doubled our Slack Members from 1,770 to 3,400+.
- Added several new communities like #c-eceonomics, #s-media-strategies, and several regional channels.
- During the whole year on Slack, we collectively sent over 101,000 messages!
- Here is a beautiful graph of how our active members on Slack grew this year:

Newsletter
- More than doubled our subscribers from 1,200+ to 3,100+.
Resource library
- Revamped the library and added pages on Jobs and Careers and on Building Organizations.
Events
- We hosted 70+ events in 2024! These included our regular Hive Community Conversations, meetups at major conferences, and themed events such as Office Hours with Welfare Footprint Project, and Hive Fundraising Community Calls.
- View post-recorded webinars on our YouTube.
AI for Animals
- Now its own project, with Constance Li as the founder!
- Check out the upcoming AI for Animals 2025 Conference.

🩷 Near the end of 2024, we launched our first-ever fundraising campaign. Starting with a goal of $10,000, we were soon overwhelmed by the generous support of you all! At the end of the giving season, Hive community members like you raised over $18,000 for the animals, which was doubled by generous matching donors to $36,000! We’ve got big plans for 2025 and we can’t wait to continue building Hive with you. Thank you so much for your support!

Thanks for reading our 2024 Resource Roundup. 🧡 It’s made possible by the incredible work of animal advocates (like you).