James Odene [User-Friendly]

I am a senior marketer and strategic consultant with extensive marketing experience in both B2B and charity industries and an MSC in International Marketing.

I have worked for and with a number of international animal advocacy organisations and vegan food brands alongside my work within the commercial sector, building up a firm understanding of how behavioural science and marketing can work together to optimise brand performance.

Having studied Behavioural Science for the past five years I ensure that all of my work and consultancy is both commercially sound and science-backed.

​James has spoken at conferences across the globe on marketing, positioning and behavioural science with his most recent CARE conference talk being voted as one of the top three talks of the entire event.

Posts

Creative video ads significantly increase GWWC’s social media engagement and web...
by James Odene [User-Friendly] @ 2024-02-29 | +96 | 0 comments
The cost of (not) taking marketing seriously
by James Odene [User-Friendly] @ 2023-08-08 | +55 | 0 comments
User-Friendly Year Summary and Learnings
by James Odene [User-Friendly] @ 2023-05-05 | +32 | 0 comments
A short post on long-term marketing; and why you should consider ROI/ROAS less
by James Odene [User-Friendly] @ 2023-03-07 | +31 | 0 comments
It’s not effective to call everything effective and how (not) to name a new...
by James Odene [User-Friendly] @ 2022-09-15 | +161 | 0 comments
User-Friendly Intro Post
by James Odene [User-Friendly] @ 2022-06-23 | +117 | 0 comments