Bruce Friedrich 🔸

founder & president of the Good Food Institute, a global network of nonprofit organizations, with roughly 250 full-time team members across affiliates in the U.S., India, Israel, Brazil, Singapore, and Europe (UK & EU). 

blogging on Substack at Meat Matters (MeatMatters.substack.com)

author of Meat (MeatBook.org), which was featured by Nature as one of its five "best science picks" and by Publishers Weekly as a top 10 new releases in science: "This packed account makes food science feel like an urgent and essential undertaking." 

Foreign Policy ran an excerpt from the book, and it has been covered favorably by The Atlantic, Guardian, Financial Times, Washington Post, PBS News Hour, and more. 

The book has earned endorsements from Nobel Laureate in economics Michael Kremer, primatologist Jane Goodall, bioethicist Peter Singer, The Ministry for the Future author Kim Stanley Robinson, SpaceX board member Steve Jurvetson, and more. See MeatBook.org/praise.