Announcing Amplify creative grants

By finm, Luca Righetti 🔸, Toby Tremlett🔹 @ 2022-10-03T10:31 (+100)

This is a linkpost to https://hearthisidea.com/grants/

We're announcing a small grants program for creative media, supported by Hear This Idea and the FTX Future Fund regranting program.

October 22nd update: we've been really impressed with the number and quality of applications over the last few weeks; enough to disburse all of our initial pot to the (successful) applications we have already received. As such, we will no longer be actively considering new applications for the first set of grants. However, we will keep the application form open as a way to express interest in case we renew the program. Thanks for your understanding!


Over the next few months, we’re aiming to make grants to podcasts and other creative media projects that spread ideas to help humanity navigate this century.

We’re interested in applications that look to cover topics related to (i) reducing existential risk, (ii) helping fix pressing global problems, and (iii) putting humanity on a positive long-term trajectory. More details on all three below.

We want to amplify ideas associated with effective altruism and longtermism, but you don’t need to be actively engaged with effective altruism to apply.

We’re excited to support projects (new and existing) in English and other languages — sharing important ideas with new, global, audiences.

If you are unsure whether your idea fits among the areas we outline below, please lean toward applying— we want to hear your ideas! The form is a single page of questions, and should easily take less than an hour. The first batch of grants will be approved around three weeks after this announcement. After that, we’ll approve grants on a rolling basis. Let us know if you have a deadline you need to hear back by, and we’ll do our best to accommodate and get back very quickly if necessary. If you have any questions which aren’t answered below, please contact us on grants@hearthisidea.com.

You can apply now by following this link.

We want to support podcasts and other media with a plan for impact

We are interested in supporting podcasts and other creative media projects, new and existing, which care about:

We want to support projects about —or relevant to— important problems. But we’re especially excited about applicants who have thought carefully about how their project could actually help make progress on these problems.

Here are some ways that an impactful podcast or creative media project might do that:

We are especially excited about projects which have specific audiences in mind, particularly those that are currently more neglected; like podcasts for non-English language speaking communities.There’s no limit to how niche or technical your project could be — you don’t need to appeal to everyone as long as you can offer something really useful for some people!

We are unlikely to fund projects which aim to be very general introductions to effective altruism, which claim to speak on behalf of effective altruism, or do general community building, unless they have an additional reason for existing (they are for an under-served audience, or they bring a valuable new perspective).

Grants can cover time, equipment, or help

With grants from $500 to $10,000, we can help you:

We will adjust any (optional) benefits to suit the needs of the grantees.

Concrete examples of projects we’d be excited to see

Here are some illustrative (imaginary) podcast pitches we’d feel good about supporting:

We’re also open to funding non-podcast creative projects which have impact in a similar way, for example:

Some existing podcast projects for inspiration:

Deadlines, details, and where to go with questions

You can also find the announcement on the Hear This Idea website. And here's a reminder of the link to apply.

This is an experiment for us, so we'd love to hear your thoughts, especially for how any of this could be improved!


Nathan Young @ 2022-10-03T11:28 (+12)

Amplify is a great name.

Michaël Trazzi @ 2022-10-04T07:30 (+10)

I'm flattered for The Inside View to be included here among so many great podcasts. This is an amazing opportunity and I am excited to see more podcasts emerge, especially video ones.

If anyone is on the edge of starting and would like to hear some of the hard lessons I've learned and other hot takes I have on podcasting or video, feel free to message me at michael.trazzi at gmail or (better) comment here.

Ben Yeoh @ 2022-10-04T14:49 (+1)

I'd love to hear any lessons learned, and even now good things you think about pods, and things we should avoid.

alexrjl @ 2022-10-05T08:01 (+9)

Feel free to reach out if you do want to re-make my video series! I haven't had time to improve/continue it, so I can't promise to be able to offer a lot of support, but I'll do what I can, and at minimum if you have specific questions about things I mention I'll try to answer.

Michaël Trazzi @ 2022-10-04T08:20 (+9)

On a related note, has someone looked into the cost-effectiveness of funding new podcasts vs. convincing mainstream ones to produce more impactful content, similarly to how OpenPhil funded Kurzgesagt?

For instance, has anyone tried to convince people like Lex Fridman who has already interviewed MacAskill and Bostrom, to interview more EA-aligned speakers?

My current analysis gives roughly an audience of 1-10M per episode for Lex, and I'd expect that something around $20-100k per episode would be enough of an incentive.

In comparison, when giving $10k to start a podcast, the potential reach is maybe 100-10k per episode after 10 episodes, but maybe the EV is higher because most of the impact is after those 10 first episodes. Also, the core audience is more willing to update their models and benefit from the podcast than eg the average Lex Fridman listener.

Another counterargument woud be that Lex already interviews people like MacAskill and Bostrom so the marginal impact of an additional one is low, and EA-aligned impactful speakers already manage to get on mainstream media to do outreach anyway (eg Will going on cable cable TV for WWOTF).

tobytrem @ 2022-10-17T13:16 (+3)

Update on Amplify Creative Grants: We’ve been really impressed by the number of high-quality applications we’ve received already, so we are likely to spend the majority of the funds we have to disperse in this first round.

As such, if you have an idea for a creative media project that you want to start soon, it would be best for you to apply by Wednesday the 19th of October.

That said, Amplify is likely to continue to consider applications beyond this point, so it is still worth your time to apply with non-urgent projects, through the same link.

As always, email grants [at] hearthisidea.com with any questions. 

Madeleine Chang @ 2022-10-06T02:59 (+3)

Looking forward to developing the Look-Up Timeline further! 

Elizabeth Cox @ 2022-10-05T12:05 (+1)

I'm curious about your approach to circulating this announcement and application on non-EA job boards/groups/forums  (for example, top journalism grad programs and fellowships). Given that you're interested in applicants who aren't engaged with EA and projects in languages other than English, it could be worthwhile to put some thought into this.