Giving What We Can needs your help!

By Michelle_Hutchinson @ 2015-05-26T22:11 (+5)

We're halfway through Giving What We Can's spring fundraising period, but so far we've only raised 25% of our 2015 target, let alone our stretch goal (which would mean that we could focus on our core activities rather than on fundraising for a whole year). 

Thank you so much to everyone who has supported us so far! It means a lot to us, and it will mean a lot to the charities that we support.

If you've considered giving to Giving What We Can, now is a great time to do it. Fundraising takes a considerable amount of time and energy. The longer it takes for us to reach our fundraising targets, the more time we have to spend on fundraising activities, and the less time we can devote to inspiring donations to our recommended charities. With our members contributing an average of over $60,000 in lifetime donations to top charities (time discounted and counter-factually adjusted), every member that we don't convince to join up is around 11,000 bednets that won't be distributed, nearly 80,000 people that won't be treated for Schistosomiasis, or 20 lives that won't be saved.

If we fall short of our fundraising goal, we will not be able to offer a long-term position to our current Director of Communications. He has invaluable experience as a Communications Director for several high-profile Australian politicians, which has given him skills in web-development, public relations, graphic design, public speaking and social media. Amongst the things he has already achieved in his three months with us are: he has automated the book-keeping on our Trust (saving huge amounts of time and minimising errors), very much improved our published materials, written a press release and planned a media push to capitalise on our getting to 1000 members and Peter Singer’s book release in the UK. His wide variety of skills mean that there are a large number of projects he would be capable of doing which would increase our member growth, and we are keen for him to test a number of these. But his first, if we can keep him on, is to optimise our website to make the most of the increased attention effective altruism will be generating over the summer and turn that into people actually donating 10% of their incomes to the most effective causes. In the past we have had trouble finding someone with such a broad set of crucial skills. Combined with how swiftly and well he has integrated into our team, it would be a massive loss to have to let him go and later down the line need to try to recruit a replacement.

We believe that Giving What We Can is one of the most effective places you can donate - we calculate that for every dollar we spend on our operations, around $60 is donated to effective charities. This is a truly amazing return on investment.

You can donate at our CauseVox page or the CEA website.

If you'd like to ask any questions about any of this, please feel free to get in touch with us

Best wishes from Michelle and the Giving What We Can team


undefined @ 2015-05-27T03:14 (+8)

Out of curiosity, how many folks have held off donating to GWWC in order to see whether their fundraiser hits its goal without their donations (so that their donation would have been replaceable/had no counterfactual impact)? I'm wondering if we have some kind of coordination problem here.

[pollid:3]

(disclaimer: have not donated yet because I've been planning to take a more thorough look at GWWC, but probably also partly because I'm secretly hoping they'll hit their goal and I won't have to)

undefined @ 2015-05-27T12:40 (+8)

I think this is an understandable thing to do and I could imagine doing the same. But people should know that it comes at the cost that we have to put in more time - perhaps a month of staff time - in order to eventually reach our goal. In addition, there's the stress and uncertainty it creates for us.

This isn't a good reason to give if you actually think your donations would be much more valuable elsewhere, but it is a reason not to always hold out until the last minute.

undefined @ 2015-05-27T16:32 (+1)

Oh I didn't know you could do polls! Testing them out with one with a fuller set of options:

[pollid:4]

undefined @ 2015-05-28T01:00 (+1)

My main reason for not donating was the thought that my donation wouldn't raise GWWC's counterfactual spending

There are two possible ways of cashing this out. Either of

  • My donation would cause others to donate less
  • My donation would cause CEA central to transfer resources away from GWWC

but only one of these is what Ben was talking about.

undefined @ 2015-05-28T00:12 (+1)

It'd be good to hear from more GWWC donors. So far "not being sufficiently convinced" is in the double digits (perhaps predictable given most Effective Altruists appear to donate to the charities that GiveWell thinks do the most good, and this is the most plausible explanation of that). But only 1 person has voted for something else, "I donated money that wouldn't have otherwise have gone to help anyone else". Not that I didn't want to know people's reasons for not donating and wouldn't welcome more about these, but I was equally curious to understand why people did donate.

undefined @ 2015-05-28T17:18 (+2)

We would be very interested to hear from the people who are not convinced! Is this a cause selection issue, lack of confidence that we can drive up member numbers cheaply, or something else?

undefined @ 2015-06-01T02:24 (+7)

I'll mention a few of my hangups:

What is the quality of a marginal GWWC member?

I'm personally not convinced yet that GWWC can drive quality new members so cheaply. Asking for 10% is quite a high bar to clear, so I'm a bit astounded (and skeptical) GWWC has apparently been doing so well at recruiting people to pledge this. Especially with the cost per new member going down so low, I'm nervous that the new members are pledging a lot more than they'll actually deliver.

It's really great then that GWWC provides data on the actual total number of dollars donated to top charities, and even greater that this number comes counterfactually adjusted.

However, I see this number is primarily driven by one high net worth donor, and I don't know how sustainable it is to expect to repeat this. Taking out that high net worth donor reduces GWWC to a ~1:2.3 ratio on money actually donated (counterfactually adjusted), which is still good and worth donating to (how often do you get 230% returns?), but lower than I'd hope and makes me nervous.

I notice parallels to the animal activism movement where I also spend a good deal of time -- people there talk all the time about how they can spend just like $15 (or some other ridiculously small number) and get someone to go vegetarian for 4+ years. Just as I think people are rightfully skeptical of that number, I'd be skeptical of GWWC's ability to convince someone to donate 10% for 4+ years based on just $230 of costs. (But I also see evidence against that makes it look like maybe some special people are just intrinsically willing to become EAs when pushed and will then donate a lot...)

-

What is the value of GWWC's marginal activities?

As I said, I'd still donate on a 1:2.3 ratio, but my core argument is that I'm nervous that marginal member recruitment will be done at diminishing marginal returns and the ratio could drop below 1:1. I may have done a poor job engaging with the arguments you've already made (so feel free to re-refer me). Something I've learned at Charity Science is that networks only run so deep and it can be easy to run out of the low-hanging fruit when trying to achieve scale.

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Reasons I may be wrong to be skeptical

Of course, while I do think talk is cheap and am skeptical that many of those who pledge will actually end up giving (just like many people who pledge to go veg don't stick), it is definitely incorrect for me to assume that the value of all these pledges is 0. So I would need to re-weigh for that.

And I guess the size of the ask is so large that it can make up for a high failure rate -- say someone sticks for four years and earns $40K, that's $16K, which is enough that 52 other members could fail to give a penny and GWWC would still break even.

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Conclusion

Ultimately, though, I think GWWC is a good donation choice, but it's a very high bar to clear to be "the absolute best possible place I could give money to, including saving to donate later".

And, for what it's worth, I'm confused why GWWC hasn't met it's fundraising threshold yet. I thought the EA community loved meta-charity...

undefined @ 2015-06-02T05:22 (+3)

Peter, thanks for writing out your reasons - it's really useful.

I agree the one large donor point is worrying, but you shouldn't set the donations given by the large donor to zero. There's a reasonable chance GWWC recruits another large donor in the next couple of years and you should take account of that.

In fact, because donor size generally follows a power law, the top donor determines the mean, so if you ignore the top couple of large donors, your expectation value is always going to be too low.

The even bigger point is that I think it's extremely conservative to set all future donations to zero. Yes, talk is cheap, so drop out rates could be much higher than we imagine, but as your example shows, to get to the point where the value of future pledges is zero requires extreme pessimism. Like on the order of 98% dropping out within a couple of years. There's no evidence people are dropping out at anywhere near that rate.

Finally, you're only considering downwards adjustments. What probability would you put on GWWC 'optimistic' scenario in the evaluation doc? I wouldn't be super surprised if the leverage ratio turns out to be over 100. Let's say that's a 10% probability. Then the expected leverage ratio is already at least 10, even if I ignore all the other scenarios. Then there's also the impact that results from GWWC that isn't just money moved (e.g. EA movement building), and the fact that funding now also lays the groundwork for long-term growth, which is where most of the expected value lies.

undefined @ 2015-06-02T18:39 (+5)

Two other points.

I'm personally not worried about "networks only run so deep" is a concern. In the early days it's true GWWC spread in large part through the networks of the staff, but I don't think this has been true for the last couple of years.

Finally, there's an element of GWWC can't win going on here. You say that the cost per member has got so cheap you're skeptical that it's real, so not convinced to donate. But I imagine if the cost per member had instead gone up, you'd be saying it's diminishing returns, and also not convinced!

undefined @ 2015-06-11T11:46 (+2)

Thanks very much for your comments Peter, it's very useful to know what people's hesitations are. And thanks Ben, for answering! I just had a couple of quick things to add: With regard to the one large donor - having one such actually makes it more likely that we'd attract others than it would have been otherwise. It doesn't just provide evidence that it's possible - it provides us with opportunities for meeting others in similar networks. Indeed, that has already happened. That impact is then partly due to the original large donor rather than separate things we do. But if attracting that original donor was impact down to GWWC, then presumably the impact of other donors coming partly through their help is similarly so. It feels like you're taking that 1:2.3 number at face value, but it's worth bearing in mind that it leaves out a large number of our routes to impact, including, for example, any good done by donations to non-top charities, any good done by people giving to more effective charities than they would have otherwise, and any donations by non-members other than the one. And of course any money given by members in the future. In terms of whether returns are diminishing or increasing, I think the third impact assessment on the fundraising prospectus is probably the most informative thing to read. It seems like at the moment we're experiencing economies of scale rather than diminishing returns. That could be due to things like it being hard to be a very early adopter of something like giving 10%, but it being much easier to make the leap when there are already a whole bunch of people doing it; it could be because it's easier now we've built up a bunch of infrastructure like a good website. Either way, it does seem to be the case.

undefined @ 2015-06-01T21:15 (+2)

To expand on this, the difference between core GWWC (and various layers of the core) and marginal GWWC appears to be a fundamental issue here. In response to a long thread in the other post were people were worrying about GWWC's expansion at some point hitting lower than 1:1 fundraising ratios, Peter put it succinctly:

I agree that GWWC's ratio is probably above 1 with a good deal of confidence (though I haven't done the formal math to evaluate how extreme that statement is). But I think the more compelling argument is that expansion funding on the margin may not have a ratio above 1.

And I expanded:

Yes, there's a huge, huge difference between the impact of GWWC existing as a place where people who wanted to pledge 10% of their income to help those living in global poverty could join others in publicly doing so, and the impact of its marginal funded activities now. GWWC existed as that place before The Centre for Effective Altruism was founded around it as an organisation with donors and a budget supporting paid employees. If minimal resources were spent on creating the basic infrastructure, and I don't know if that's so, but if so, then it had a mega high impact ratio. But it seems wrong to use that to justify keeping on spending more money on more employees doing more marginal projects until the impact from the original resource gets "used up."

undefined @ 2015-05-27T01:41 (+4)

I'm thinking of switching a ~200/mo. donation from SCI to GWWC. Do you prefer a lump-sum donation to a monthly one?

Also, it seems your claim is that movement-building charities and effective giving promotion are under-funded relative to direct charities. Any sense of what ratio would be optimal?

undefined @ 2015-05-27T12:44 (+5)

Hi zdgroff,

Yes I think the claim is that on the current margin and point in time movement building is under-resourced.

Of course this can't hold forever but a) effective altruism is quite new b) it's growing quite quickly c) most people still give to charities that help directly d) we have evidence from our past work that we are earning a good fundraising multiplier. (More on this: http://effective-altruism.com/ea/is/how_valuable_is_movement_growth/.)

If it were me and I were giving under £10,000, I would just find the best option wouldn't split my donations. This also allows me to monitor what my donations are accomplishing more closely. However, I know many donors, even relatively small ones, do split and would be interested to hear their rationale.

undefined @ 2015-05-28T00:51 (+1)

Yes I think the claim is that on the current margin and point in time movement building is under-resourced.

Do you think this applies to anything or anyone besides CEA and the people involved in it?

undefined @ 2015-05-27T14:55 (+1)

I was just curious about the ratio and whether you had given thought to what the optimal level is, not asking for donation-splitting purposes. FWIW, I've heard the argument against splitting small donations. I do split them, but admit it's probably not the best thing to do. I'm just indecisive and get fulfillment out of supporting both causes, so I've permitted myself this irrational behavior. My guess is there may be others like me, and maybe there are some who split donations because they think we should split our donations the way we would like overall donations to be split.

undefined @ 2015-05-27T23:37 (+1)

Oh and sorry I missed part of the question - yes monthly is a great way to give. :)