A big milestone: 10,000 10% pledgers!

By Giving What We Can🔸 @ 2025-08-13T19:25 (+255)

Giving What We Can has reached 10,000 🔸10% pledgers! We see this as an important milestone on the road to a cultural norm, and we’ve made a video to celebrate:

If you’re a 🔸10% or 🔹Trial pledger, we’d love for you to post about the 10k milestone on your social channels! You can find templates here. 

And if you are a 🔸10% pledger, a sincere thank you for being part of the first 10,000! As our former executive director Luke Freeman wrote back in 2020:

“The world is made up of individual people who respond to social norms. What we do and say really matters, and it has flow-on effects on those around us, and to the rest of the world.”

You’re not only having an incredible impact by funding high-impact programs. You’re also paving the way for countless others. 

Here’s to a million and beyond!

zeshen🔸 @ 2025-08-13T21:44 (+43)

<brag>
You don't know me, but I wasn't just one of the first 10,000. I was the 10,000th.
</brag>

Vasco Grilo🔸 @ 2025-08-20T14:25 (+2)

Good to know, and thanks for pledging! Nitpick, you say in your bio that, "At least for a moment in time, I was GWWC's 10,000th active pledger". However, GWWC estimates only 59.4 % of 10 % Pledgers record a donation in the 1st year of their pledge. So I think GWWC has significantly less than 10 k people fulfilling their pledge excluding future donations. There is more discussion on this here.

zeshen🔸 @ 2025-08-20T16:02 (+5)

I think GWWC uses the term "active pledger" to refer to the pledgers that are still pledgers. I am #10294, which means I was the 10294th person to sign the pledge, but out of those 10294 people, 294 of them either cancelled their pledges or there were double-counts etc. So at the time when I pledged, there were 9999 existing others who were "active" i.e. had not cancelled their pledge. That doesn't mean the on-paper "active" pledgers actually adhere to their pledges, and I don't know if GWWC has a different term for that. 

Vasco Grilo🔸 @ 2025-08-20T16:06 (+3)

Thanks for clarifying! I have replaced "active pledgers" in my comment with "people fulfilling their pledge excluding future donations".

GraceAdams🔸 @ 2025-08-14T02:07 (+21)

I'm so thrilled that we've achieved this milestone- and I can't wait to see what we can achieve in the future <3

Denis @ 2025-08-20T15:15 (+5)

Amazing ! 

Congrats from pledger # 9397. 

Also wonderful cameos from Helene and Romain (who was the person who pushed me over the line to pledge, one of the rare good decisions I've made ...).