$250 donation for best EA intro essay - deadline: March 10

By tyleralterman @ 2016-02-11T18:44 (+9)

A previous essay competition was successful in generating Scott Alexander’s now-classic article “Efficient charity: do unto others…” My hope is that another might result in the best general introduction to effective altruism.

Right now at the Centre for Effective Altruism, we’re in the midst of a big redesign of effectivealtruism.org. On the front page, we’d like to place a high quality introduction to EA - an adaptation of the essay which wins this competition.

The winner will also be able to allocate $250 to the charity of her choice.

Requirements

Audience

Strong contributors. Take a moment to think the people who you deem to be the highest contributors in EA. As you write the essay, ask, “Would this essay have convinced the younger versions of these people to join the movement?” The essay should be able to recruit people who are driven to make strong contributions.

Journalists. Keep in mind that if your essay wins, many journalists will be reading your essay for background material when they cover EA. Ask questions like, “If any pieces of this were quoted out of context, would this lead to PR problems?” and “Have I given the journalist a complete enough understanding that they don’t misreport any important details?”

Influential figures. The essay should make influential people feel good about associating their brand with EA. Try to imagine Elon Musk reading your essay when they’re deciding whether to attend EA Global.

“Friends of friends.” Many important connections are made indirectly. The ideal essay would cause people to pass the content onto people who might be good fits for EA. E.g., you might imagine that, after reading your essay, they either talk about it at a party or send their friend a link.

Guidelines

Possible inspirations

The fine print

We want to make sure that the essay which finally ends up on the front page of effectivealtruism.org has the best possible content to communicate on behalf of the movement. Basically, this means that essays will be regarded as website copy. All the norms that usually apply to website copy will apply to your essay. By submitting your essay, you give us permission to do the following bulleted things:

Let me know if you have any questions!


undefined @ 2016-02-11T20:36 (+11)

"On the front page, we’d like to place a high quality introduction to EA - an adaptation of the essay which wins this competition."

I would find it shocking (to the point of near-total disbelief) if an essay introducing EA is what performed best on the website's front page. Perhaps this is instead meant for after people dig further into the content?

undefined @ 2016-02-11T19:31 (+6)
undefined @ 2016-02-12T00:36 (+5)

It will come from CEA's EA Outreach budget. Winners may choose to re-donate to CEA if they think that we're the best target of funds, or donate somewhere else they think is a better target. That said, we think the main reason why someone would be motivated to enter the contest would be to have the 1000s of future people being introduced to EA be introduced by the best content.

undefined @ 2016-02-12T03:04 (+4)

I think it would be great if you test the different essays and website designs out on people who have not already been exposed to EA ideas, in order to determine what is the most effective getting people interested. After all, EA is all about maximizing impact using evidence.

undefined @ 2016-02-12T03:42 (+3)

We plan to!