Recommended activity for local groups: Intro Crash Course

By Yuval Shapira @ 2022-04-27T15:22 (+37)

Edit- we are updating our thoughts here if you want to see our most recent conclusions/strategy

Summary and key takeaways:

  1. We hosted Crash Courses in EA Israel and we are really excited about the results!
  2. Hosting short Intro Crash Courses (4 sessions) for potential HEAs is probably a very cost-effective way for quick deep onboarding.
    1. In our experience in Israel, at least 4 out of 7 participants became highly involved due to the crash course
  3. This post elaborates on why we initiated it, what are the areas of responsibility, our KPI’s, results, and general tips (you can skim through the background and context)
  4. Would love to hear your thoughts and feedback on the post, and mostly if you decide to host a crash course in your group- what were the challenges and results? :)

Background and Context:

Before we started Intro Crash Courses sessions we hosted reading groups.

Our early reading groups, led by nadavb, ran in cohorts with a growing syllabus. Eventually, many of those members became very highly engaged in EA but stopped participating in reading groups, and (due to covid) the reading groups became virtual sessions around a specific topic, that you had to read an hour of material before, each meeting had about 5 attendees with little regulars.

We found out that our main mistake is that we tried through the reading groups to address the same target audience (dedicated participants) but with 2 different goals:

This caused the small attendance, return of attendees, and deeper engagement in the movement. Also, some attendees didn’t read the content before the meeting, claiming it was too long.
 

After a conversation with Omri Sheffer, we decided to split between the goals, but use the other goal as a tool to help improve the goal we are pursuing. That means:

 

This post will be about the latter, and soon I will post the former.

Disclaimers

We hosted the crash course only two times, but because they and the Discussing Effectiveness were highly successful, and because I am soon ending my part as the EA Israel Community Manager, I am posting what I learned.

Also, I don’t know if it fits every group, and what should be the reasons to start this at your group.

Target Audience

Individuals who are generally new to EA (either with a basic acquaintance or no prior knowledge).

This program is especially useful for members who want to learn more but don't want / can't commit to more in-depth programs (e.g. our fellowships or academic course), since it's relatively a low-barrier entry point. If a member seems to be willing to join one of the in-depth programs, it's preferable.

We also take into account using the crash course as a tool to improve diversity, or to onboard members who have an especially high potential for an impactful career/volunteering/donations.

Goals

KPIs

Timeline

Content of our meetings*- built by EdoArad

  1. Why do "the most" good?
  2. What do we mean by "good"?
  3. How to use Reason and Evidence to figure out how to do the most good?
  4. What do we know today? [Brief introduction to the leading cause areas today and how to prioritize between them]

*This is only one "crash course" out of potentially many we can run. We considered some other alternatives and picked this one, but there could be better ones we haven’t considered.

Meeting budget

Areas of ​​responsibility - Project manager

Persona: Responsible, excited to learn about EA, could be a new volunteer if we think they’re a good fit.

Areas of ​​responsibility - Facilitator

Persona: Experienced and with much knowledge about EA, someone we trust to represent EA Israel, facilitation experience*

*Good facilitation in our opinion consists being able to involve all of the participants in the conversation, bridging gaps in understanding between the participants, knowing how to reference evidence-based content or introduce different examples, asking the group interesting and relevant questions, and generally knowing how to balance between listening to the group and stirring the conversation into meaningful conversations.

Areas of ​​responsibility - Community Manager

Results

We ran two crash courses- one organized by AMAZING volunteers- Tal Kligman and led by EdoArad, the second organized by Adi Aricha and led by Ido Kotler.

Results of the First Crash Course- 

 

Results of the Second Crash Course- 

 

Like I said at the beginning- would love to hear your thoughts and feedback on the post, and mostly if you decide to host a crash course in your group! :)


ren @ 2022-04-27T19:54 (+3)

Thanks for sharing this experience in such detail! I appreciate learning more about different movement-building strategies. I have some questions:

Also, a suggestion: try a more descriptive title for this post, such as "EA Israel movement-building strategy and results: intro crash courses". I didn't expect this content from the title.

YuvalShapira @ 2022-04-27T20:07 (+5)

Hey, thanks for the long comment! I hope that not a lot of people missed the post because the original title wasn't clear enough.

  • We didn't consider the option to make it more intensive because people attending are generally busy (work, life). But I wouldn't stop it of course if the need came from a specific group :)
  • We selected people we knew mostly from events and from 'discussing effectiveness' that seemed high-potential (marked them in the CRM). We didn't post it to the broader community at all yet so there aren't any requests, but we excpect that there will be many because of the low fidelity of the program
  • I think they are not more active then the reading groups we hosted, but I don't know a lot about how other reading groups are facilitated.
  • I find it hard comparing to the fellowship because it is more thorough and the particpants found projects at the end, and the course it to a much wider group and gives us 'status' and credentials. I do however personally belive fellowships could be much shorter if the facilitation and follow-ups are right