Webinar: How to start an effective giving group at your company (1 Sep, online)

By James Herbert @ 2026-07-16T14:51 (+22)

The Tien Procent Club (an effective giving org in the Netherlands, and one of our partners at EA Netherlands) is hosting a free webinar with the School for Moral Ambition on Tuesday 1 September, 17:00–18:00 CET. It's about starting an effective giving group at your workplace, and it covers what effective giving means in a corporate context, three levers any employee can pull regardless of seniority or budget, and a first step you can take within 30 days. It's online, in English, and they're actively hoping for participants from outside the Netherlands — the model works anywhere. Register here.

Why I think this might be worth an hour of your time

I think workplace giving groups are one of the more underrated opportunities in effective giving right now.

More than 26 million people work for companies with donation matching programmes, including two-thirds of the Fortune 500, and billions in matching funds reportedly go unclaimed every year. If you redirect a colleague's donation towards an effective charity and it gets matched 1:1, you've roughly doubled it before anyone gives anything extra.

There's also proof of concept. Earlier this year, an EA group at a large corporation wrote up how they raised over $850k for effective charities in three years. 

These groups are reaching new audiences. Many attendees at that group's talks were in the global top 1% by income and had never encountered EA ideas before. That's a different audience from the one our usual channels find, and they're meeting the ideas through a trusted colleague rather than a stranger.

What you're letting yourself in for

The Tien Procent Club is looking into making this their focus — they're rebranding as De Geefrevolutie ("the giving revolution") and, if this pilot works, will concentrate on helping people start these groups, including a toolkit based on cases like the one above.

Worth knowing: they're deliberately doing movement building in a way that differs a bit from the standard EA playbook. It's more corporate and, frankly, more normy — less philosophy, more practical framing pitched at colleagues who've never heard of expected value and don't need to. I think this is a sensible bet, and it seems to be what worked in the $850k case, but if you're expecting an EA intro fellowship in webinar form, this isn't that.