How to save more lives today than in a year of earn-to-give

By tyleralterman @ 2015-05-13T05:36 (+8)

The Communications 

Backbone Project

 

To be transparent: This is an attempt to get you excited about helping with this project. Some propositions below, especially at the far bottom, sound too good to be true to me. Send me your pushback if you think anything below is false. 


Contact tyler@centreforeffectivealtruism.org if you’re up for volunteering.


Imagine the future in which EA memes do the maximum amount of good possible. In this future, world leaders champion policies that will do the most good; millions take the Giving What We Can Pledge; and startup incubators are filled with companies like Lincoln Quirk’s Wave instead of apps to send cat photos. Now think about how far we are from that future.

I’m willing to bet that It is within our power to bring that future about. But at least two things need to happen first:

  1. Many people need to become favorably aware of EA.
  2. Many people need to be given options to pursue EA opportunities.


But how?

For both of these things to happen, we need to find the groups who would be most likely to get excited about EA and then put the movement on their radar. Thus, I propose we build an epic list of every relevant group at every top university and in the world in general.

EA Global provides some urgency to finish this task soon: marketing the event is an excuse to put up the EA Bat Signal for all of these groups and to get many of them involved. However, this list will also act as a communications backbone for an enormous amount of future projects.

I’m not going to lie to you: building this list will be an arduous, tedious task. You will be researching groups on the Internet and then copy-pasting info on them into a Google Sheet.

But once built, EA will have an incredibly effective communications platform. If you’re not yet convinced this is one of the most important things you could be doing right now, see page two. If you are convinced and have the grit for this, email me ASAP. (We’d need to get going in the next couple days.)

Your impact

Based on my own time-tracking, it took me a day to add 50 groups to the megalist. Suppose that, thanks to a day’s work by you, we’re able to let 50 mailing lists (containing 1000s of people) know about EA Global. Then we screen a bunch of these people for potential EA-ness and then admit them to EA Global. Out of this bunch, let’s say that we get only 1 new EA who becomes a Giving What We Can pledger - a measly conversion rate of less than 0.1%. (Note: I made this conversion rate up as one that could feasibly be far below the conversion rate we might actually get to avoid overselling the project. A less than 0.1% conversion rate would be terrible for most companies.)

Today I emailed Giving What We Can’s Michelle Hutchinson for the latest approximation of what adding an average new pledger is worth. Her reply was about $68,000. About how much good does $68,000 yield? (The numbers below are estimates from The Life You Can Save’s Impact Calculator, and are not to be taken too literally.)


This is more bang for your buck than most EAs can hope for doing an entire year of earn-to-give. Imagine yourself remembering the day you saved 20 lives. And this is just the short-run outcome. We expect to use the communications list for many future projects.

Again, here’s my email if you want to help: tyler@centreforeffectivealtruism.org

 

undefined @ 2015-05-13T21:02 (+9)

If you move ahead with this project, I'd urge you to try asking different things. It'd be easy to turn this into an experiment. I'd suggest testing out High (e.g. Take a pledge), Medium (e.g. Watch Peter Singer's TED Talk), and Low (e.g. Check out the EA forum) asks.

More generally, this seems like an interesting idea though I don't find the logic of the post all that compelling. Tyler, you seem to be conflating two arguments: 1) conversions are extremely valuable and require low conversion rates and 2) building this list and sending cold emails is our best conversion opportunity. I agree with 1 (and have made similar arguments here) but 2 seems to require a pretty big leap of faith.

undefined @ 2015-05-13T14:54 (+9)

Out of this bunch, let’s say that we get only 1 new EA who becomes a Giving What We Can pledger - a measly conversion rate of less than 0.1%. (Note: I made this conversion rate up as one that could feasibly be far below the conversion rate we might actually get to avoid overselling the project. A less than 0.1% conversion rate would be terrible for most companies.)

A 0.1% (or worse) conversion rate doesn't seem that implausible to me, because the ask is so large. I think it's pretty similar to asking people to go vegetarian based on flyering which, though we don't yet have good evidence, is currently pegged to be a conversion rate somewhere between 0.1% and 3%.

undefined @ 2015-05-13T17:46 (+4)

It does seem to be a large and in that respect ill chosen ask and conversion target. I wouldn't be surprised if finding 50 mailing lists yields no one who gets convinced to donate 10% of their lifetime income as a result of getting some emails. At best it might find some more people who are already on track to do something similar, and there has been value to having their numbers listed publicly on the Giving What We Can website, but it's less than that of saving 20 lives.

Have you thought of choosing a different conversion target? Even keeping to % pledges (which charities wouldn't conventionally consider a good ask), The Life You Can Save pledge seems a better pick. Did you consider this alongside the Giving What We Can one, and if so why did you pick Giving What We Can?

(I ought to add that you may have talked about saving 20 lives as standard marketing hyperbole to get people excited, which would be fine! In that case I apologize if I've doused that excitement with cold water - treat this as a somewhat separate academic discussion.)

undefined @ 2015-05-13T17:02 (+1)

Or indeed many times less than 0.1% - it seems like you have a quite good sense of what the conversion rate is pegged to be, but don't some people think vegan-creation leafleting can healthily be treated as not working for practical purposes?

undefined @ 2015-05-13T18:55 (+4)

Are we not double-counting "good done" if we follow the guidelines in that post? I.e. by attributing full good done "credit" to the recruiter, we implicitly either can't attribute it also to the EA-convert. But usually we also "credit" the person doing the EtG (or other EA activity) with the full amount of good they do.

Like, it would seem strange if all the EA good I did for the rest of my life was credited to the people who helped recruit me. They are awesome and deserve lots of praise and credit as well, but perhaps not all or most of the credit for the EA hours I work.

If most people who will become EAs are basically EAs-in-waiting (they just need to hear the magic EA words or whatever), then the recruiter is probably partly responsible for how much faster he or she made this happen, but not the lifetime good done. If he or she made a person learn about EA a year earlier, that's maybe 1-2 lives saved (if the convert makes like 33-66k per year).

undefined @ 2015-05-13T23:23 (+3)

It's possible for two groups to be casually necessary for something to happen, and in that case, both are 100% responsible for causing the event.

e.g. I tell the hitman where the target is; the hitman shoots the target. The target wouldn't have died if either of us had failed, so we both 100% caused the person to die.

e.g. 2. I think it's true that if Will and Toby never existed, I would have never done any EA stuff, so firstly they do get the "credit" in some sense, secondly both may have been casually necessary.

But then also note:

1) "causes" doesn't equal "gets the credit for" in the usual sense of "credit".

2) In real life situations, it's usually true that if one person didn't persuade X of something, then someone else would have persuaded them later. Once you properly think through the counterfactuals and uncertainties, it's rarely true that one person 100% caused anything. So if you "recruit" an EA, you don't probably cause all of their impact. It's probably better to model it as a speed-up like you suggest.

undefined @ 2015-05-14T08:05 (+1)

hitman is replacable

undefined @ 2015-05-13T19:11 (+1)

I'm not sure assigning credit is a good way to think about this. Instead there are just decisions you can make, and you want to make the ones that most improve the world?

undefined @ 2015-05-13T20:51 (+2)

But Claire's talking about moral accounting - which is a way of thinking about those decisions. In any one project etc. there's more than one action or person who could have done something else and let it fall apart - so you can't say its worth x me staying involved otherwise it wouldn't have happened and all the other people doing the same and be consistent in your approach across opportunities - as maybe you could all individually have done x/2 yourselves seperately but thought that keeping the project going was more important. To get past it with perfection you can factor in all the counter-factuals - but that's often easier said than done!

undefined @ 2015-05-13T14:50 (+3)

Why not (also) just take some of that earn-to-give money and hire some virtual assistants to plow through this?

undefined @ 2015-05-13T17:40 (+1)

Peter Buckley attempted to hire some virtual assistants from ODesk. They were way too slow. My guess would be that EAs have a much better sense of what types of groups to look for and where to find them. The task also requires a decent amount of research, which is a comparative advantage of many EAs.

Would love to get tons of VAs on this though if you can think of a better way to use them.

undefined @ 2015-05-13T20:53 (+1)

Have you tried hiring a temp and an Oxford student and putting them in the same room and seeing who can get the most good entries each day - checking a sample of 15 or something at the end of each day - for some kind of reward?

undefined @ 2015-05-13T06:51 (+2)

Thus, I propose we build an epic list of every relevant group at every top university and in the world in general.

This seems like it could be automated. I think I recall Students for Education Reform doing this via mass scraping of emails off websites to create chapters at many universities. I also think I recall THINK (The High Impact Network) did this as well.

undefined @ 2015-05-13T09:05 (+1)

Mass-scraping is great when you've already identified the webpages to scrap from. Identifying these webpages, however, is half the battle. (We've already combined THINK's list with ours, but thanks for the heads up!)

If you know someone at SER, I'd love to chat with them about what their strategy was.

undefined @ 2015-05-14T08:21 (+1)

EA Switzerland did something similar, I think it might be useful to contact them for advice. AFAIK it was a very successful strategy.